Bibliography

Bibliography

Turlock Unified School District - Real Fresh
www.youtube.com/watch?v=2vhIDrWBoGo

Grist Blog
www.grist.org/food/lunch

Community Alliance with Family Farmers
www.caff.org

School Lunch Program
www.School-Lunch.org

California Department of Education
www.cde.ca.gov

Let's Move
www.letsmove.gov

Appleton,Wisconsin Central Alternative School
www.feingold.org/pf/wisconsin1

CDC
www.cdc.gov

New Economics Foundation
www.neweconomics.org

Non Gmo Project
www.nongmoproject.org

School Lunch Survey
https://www.surveymonkey.com/s/6Z8BYNM

Conclusion

The Conclusion  

Without the adequate lunch programs put in place in our children's local schools, the students will continue to eat unhealthy synthetic, processed, genetically modified food that leads to adult diseases, learning disabilities, and local economic challenges. By schools partnering with local farmers these problems will immediately have a sustainable solution. 

Schools joining with local farmers producing organic foods will provide a solution to problems prevalent to students in todays culture such as adult diseases, learning disablities. This will also improve the local economy boosting the revenue within your community.

Students eating unhealthy, processed, genetically modified food leads to adult diseases, learning disabilities, unhealthy  lifestyles can be improved by local farmers partnering with the school system to provide nutritious organic lunches. This will also help the local economy as well with keeping the money local.

If school systems teamed with local farmers it wold benefit the farmers by keeping a steady income for them, while benefiting the children with getting nutritious lunches and having a healthier lifestyle.

School systems partnering with local farmers will help the schools because the students will be eating nutritious foods and their behavior will be improved, while their grades also. This partnership will not only benefit the schools but also the children and the farmers keeping a steady income.

School systems partnering with local farmers will benefit the schools, students, farmers, and the local economy.


School systems partnering with local farmers is a multisolutional answer to the unhealthy eating habits children face in school, while benefiting the famers, school systems, and local economy also.

Tone and Execution

The Tone and Execution  

The creative needs to be fun, evoking the student/parent awareness of the benefits of the healthy eating lifestyle. The design should be clean while relating to clean eating. Showcasing the benefits of the goals of schools partnering with local communities.   

The Details

This will show the relevance of the importance that healthy heating has on the youth and with the many solutions that will be achieved the creative will be engaging and in your face. The reason for this is because that's how import the subject matter is.  Unfortunately people don't realize the effects of eating unhealthy until it's to late and they are forced to evaluate their eating habits. This in your face realization needs to happen before it's too late and the creative will help achieve that. 

Primary Benefit

The Primary Benefits

The partnership would benefit the school children, the local farmers, and the local economy of the community. 

The Details

The benefit that this would have on the children would not only be healthy and nutritious but it would help them educationally learning about a healthy lifestyle. Also they would pay more attention in school since they would be getting the proper food, this would benefit the schools with behavior and grades of  students. Eating non processed and non genetically modified will also decrease the amount of learning deficits in todays students. This was shown in the Appleton Central Alternative School. Also, the local farmers would benefit from the steady income, while the money stayed local and boost local revenue of the community. 

Desired Response

Desired Response  

"Schools partnering with local farmers is a great multisolutional answer to the malnutrition present among students in today's school systems. The money schools use to provide lunches will also stay locally and help the local economy ." 

The Details

The general adult public should feel like it's our responsibility to provide America's children with healthy and nutritious lunches. Children don't fully grasp the harm of eating processed and genetically modified food can do to them later on and how eating healthy could improve their daily routine. Many families whose children are on the free or reduced lunch program don't have enough money to provide complete nutritious meals at home, this is why it's even more important that schools provide a good example of a well-balanced meal for these students. In a study at Turlock Unified School District the percentage of students that ate free or reduced lunches nearly tripled because the negative perception of eating school lunches was changed in that school. In a market research survey 100% of the people said that if schools partnered with local farmers that this would be an improvement for the school systems. Many parents that pack their children's food said they would be very pleased and that they would have their children eat school lunch. 

Target Audience

Target Audience 

We are creating awareness to the local parents and targeting the school systems to make a change in school lunch programs. The second audience is targeting the state government and local partners to help fund the new school lunch program instead of spending the money on institutional food.   

The Details

Because many of the population especially the children are not aware of the issues at hand this company will raise awareness to the children not getting nutritious lunches at school. The program will be rolling out in California. Local farming communities such as Ventura, Oxnard, Ojai will provide California school systems healthy lunches year round. 

Primary Audience: Children and Parents

Raising awareness to the children in the local school systems about the issue at hand. Educating the children and their parents about healthy eating will engage them to support the new initiative, and understand why it is such a necessity. These families will be targeted for awareness in different ways the parents of the children K-8th will be more primarily targeted since the children at this age can't fully grasp the effects that eating unhealthy processed food can have on your body later on. Students in the high schools will be primarily targeted since they need to be motivated themselves to live a healthy lifestyles and need the resources to understand healthy eating. Marketing to the students will revitalize positive perceptions on school lunches. This will allow more money to provide the students with healthy meals. Turlock Jr. High had advertised the improved school lunches to the students and the totals have nearly tripled from 2007 with 51,709 to 2010 with 147,561 total lunches. This school district hit a bottom line of $1.4 million dollar revenue between the 2007 and 2010 school years. 

Secondary Audience: State Government and Local Partners

$500,000 annual go to institutional lunch programs from federal funds in California, according to cde.ca.gov. This huge amount of money could fund the schools to partner with local farmers and money could stay in the community.  

Objectives

The Objective 

To provide healthy organic food free of GMO's ( genetically modified organisms) and hormones to children at schools by teaming with local farmers to create awareness and support of the farmers, boosting the local economy. 

The Details

We want to provide a multi-function solution to nutrition problems children unknowingly face at school. Providing a good example will help them jump start a healthy lifestyle that is not present in majority of the students today. School food started out as a solution to hunger and now has created behavior, learning, and heath problems because schools have turned their food service over to huge for-profit organizations. These businesses replace real food with cheap substitutes that they themselves would not consider eating. 

According to the CDC childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years. The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2010. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to 18% over the same period. Obese youth are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure. In a population-based sample of 5 to 17-year-olds, 70% of obese youth had at least one risk factor for cardiovascular disease. This is a direct result of the eating habits the youth in america have today. Not only are our youth having "caloric imbalance" but many of the foods they do get are not healthy and not providing them with the nutrients they need throughout the day. 

Foods that contain GMOs (genetically modified organisms) and processed ingredients do not contain all the nutrients that unprocessed organic foods contain. The sad truth is many of the foods that are most popular with children contain GMOs. Cereals, snack bars, snack boxes, cookies, processed lunch meats, and crackers all contain large amounts of high risk food ingredients. In North America, over 80% of our food contains GMOs.  If you are not buying foods that are Non-GMO Project Verified, most likely GMOs are present at breakfast, lunch, and dinner. Once we raise awareness for the issue with childhood health problems and encourage school systems to partner with the local farmers and families this will be a much need solution to many issues. Also it will teach children and parents the long term benefits of being healthy and eating locally.