Target Audience

Target Audience 

We are creating awareness to the local parents and targeting the school systems to make a change in school lunch programs. The second audience is targeting the state government and local partners to help fund the new school lunch program instead of spending the money on institutional food.   

The Details

Because many of the population especially the children are not aware of the issues at hand this company will raise awareness to the children not getting nutritious lunches at school. The program will be rolling out in California. Local farming communities such as Ventura, Oxnard, Ojai will provide California school systems healthy lunches year round. 

Primary Audience: Children and Parents

Raising awareness to the children in the local school systems about the issue at hand. Educating the children and their parents about healthy eating will engage them to support the new initiative, and understand why it is such a necessity. These families will be targeted for awareness in different ways the parents of the children K-8th will be more primarily targeted since the children at this age can't fully grasp the effects that eating unhealthy processed food can have on your body later on. Students in the high schools will be primarily targeted since they need to be motivated themselves to live a healthy lifestyles and need the resources to understand healthy eating. Marketing to the students will revitalize positive perceptions on school lunches. This will allow more money to provide the students with healthy meals. Turlock Jr. High had advertised the improved school lunches to the students and the totals have nearly tripled from 2007 with 51,709 to 2010 with 147,561 total lunches. This school district hit a bottom line of $1.4 million dollar revenue between the 2007 and 2010 school years. 

Secondary Audience: State Government and Local Partners

$500,000 annual go to institutional lunch programs from federal funds in California, according to cde.ca.gov. This huge amount of money could fund the schools to partner with local farmers and money could stay in the community.